13.10.2016

2-day Spa Marketing Seminar in January 2017

Stand out from the crowd and reach more potential guests!


EuropeSpa will offer a 2-day seminar on Spa Marketing. The seminar will take place in Cologne, Germany on January 12 and 13, 2017. It mainly addresses spa managers and marketing professionals in the spa and wellness industry and will be held in English by Tobias Bielenstein, Head of Marketing & Communications at EuropeSpa. The goal for the participants is to stand out from the crowd of numerous spa offers.

With a mix of theory and practice the course will cover the following topics:

  • Marketing Basics & Challenges
  • Particularities of the Spa Industry & Market Data
  • Cross-Cultural Marketing
  • Brand & Reputation
  • Tools & Instruments (i.e. website, social media, storytelling, photos, brochures and more)
  • Cooperation with tour operators and rating sites
  • Practical Workshop & Case Studies using real examples
  • Special: “How to best communicate a EuropeSpa certification“

Please click here to download the invitation. For registration please e-mail us at seminars(at)europespa.eu.

Spa Marketing Seminar
12 – 13 January 2017
Cologne, Germany (close to Cologne, Düsseldorf and Frankfurt Airport)

Fees
€ 495 plus 19% VAT (payment before 30 November 2016)
€ 545 plus 19% VAT (payment after 30 November 2016)


Files:
pdf Invitation (PDF) 663 K
EuropeSpa Angebote bei FitReisen