Spa Marketing Seminar

Stand out from the crowd and reach more potential guests!

EuropeSpa offers a 2-day seminar on Spa Marketing in Cologne (Germany) on 11 and 12 January 2018.

With a mix of theory and practice you will receive extensive insights into the basics of marketing and will learn how to find the ideal marketing strategy for your spa. The goal of the seminar is for the participants to learn how to make the best use out of different marketing strategies and measures in order for their spa to stand out among numerous spa offers.

The seminar is inteded mainly for spa managers and marketing professionals in the spa and wellness industry. It will be held in English by Tobias Bielenstein, Head of Marketing & Communications at EuropeSpa.


The seminar will cover the following topics:

  • Marketing Basics & Challenges
  • Particularities of the Spa Industry & Market Data
  • Cross-Cultural Marketing
  • Brand & Reputation
  • Tools & Instruments (i.e. website, social media, storytelling, photos, brochures and more)
  • Cooperation with tour operators and rating sites
  • Practical Workshop & Case Studies using real examples
  • Special: "How to best communicate a EuropeSpa certification"

Please click here to view and download the invitation for more details.

For registration please send us an e-mail to seminars(at)

Spa Marketing Seminar
11 - 12 January 2018
Cologne, Germany (close to Cologne, Düsseldof and Frankfurt Airports)

€ 495 plus 19 % VAT (payment before 30 November 2017)
€ 545 plus 19 % VAT (payment after 30 November 2017)