How to create the right stage for spa bathtubs September 23, 2016

EuropeSpa Blog: How to create the right stage for spa bathtubs

About half of all private European households have a bathtub. It is a symbol of recreation, cleaning and relaxation in your own home. The bathtub is so to speak a symbol of „a little bit of wellness at home, at the weekend or after a hard day at work“.

In spas, too, bathtubs are used for diverse treatments. In this context the principle applies again according to which everything that we could also have at our homes devaluates the spa. After all, why should we visit a spa in the first place? So, the following rule applies: Whenever a guest could be tempted to compare the spa with their home they should encounter something extraordinary and of the highest quality. This includes spa bathtubs, the loungers in the relaxation area, the tea assortment, …

A spa bathtub in the corner, at the side or simply standing on the floor in the centre of the room could make the guest think “this is just like at home”. In order to prevent this impression, spa bathtubs literally need to be “presented” to the guest. Sometimes, this goes even one step further: Among all treatments offered by a spa, the bath in the simple tub is displayed in the most exquisite way possible. The form, design and material of the bathtub are so spectacular that the guest will find particularly memorable. If there is a bathtub in a spa it is often the flagship of the whole spa.

This is the reason why the room where the bathtub stands sometimes even excels the spa itself: it becomes a “spa in the spa”. The bathtub is presented on a kind of gallery, like on a serving tray, as if the spa would like to express “this is our special gem for you”. Everything in the room visually highlights the bathtub and enforces its beauty. Right in the centre, in the rear third of this “work of art” is positioned the bathtub, the eye-catcher, transversely towards the entrance where it shows itself in all its glory.

The guest comprehends: This is something that I cannot have at home. This bathtub here is something really special. The bath in a spa is no mere experience, it is an event!

This is why, if a spa is to be gradually renovated, you should start with the room with the bathtub. This room is the focal point of all further renovations.

EuropeSpa Expert tip: Now you might ask whether you should at all offer a simple bathtub without any air, light, whirl or other effects? “What for?”, an investor or manager might wonder. I highly recommend it, though, because a simple bathtub “gets to” the guest. They can compare it with something familiar and clearly see the difference to the usual. And if the bath succeeds to surprise them they will be convinced of the whole experience.


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Written by

Dr. Kurt von Storch

Dr. Kurt von Storch is founder and CEO of EuropeSpa med & wellness GmbH, the international quality system for medical spa and wellness of the European Spas Association (ESPA). Since 2013 he is president of the Academy of Balneology and Climatology and Member of the Board of the German Spa Read More