In one of our previous articles we already discussed ancient civilizations and their healing techniques. The practice of using massages as a curative method goes back to ancient history and is still highly evolving and performing in recent days. There are dozens of different massage techniques varied by cultures and stroking movements but they all share some beneficial effects. Read more
Month: March 2016
„The architect deals the cards.“ Many other things can subsequently be altered but hardly a building’s architecture. It defines the frame, within which the atmosphere develops. The architecture always follows a strategic concept. However, it can also be an essential part of that strategy, for example if the architecture is about achieving a unique position.
The spa architecture does not only serve optical purposes. It should also contribute to its profitability. This includes both the accents that it sets and the spatial division that strongly influences the processes in the spa. Read more
It’s the world’s biggest tourism trade fair taking place in Berlin every year. And yes – it is a must-go for all those active in the travel and tourisms business. Last week it was 50th anniversary of ITB and the fair hit another record in terms of visitors. Some 120.000 trade visitors came within three days to talk business, to network and to discover new trends and ideas. And – of course – we were amongst them. For me it’s really exciting to see what our industry – the medical spa, spa & wellness business – considers state of the art, what sells well in wellness, and what’s going to shape the next 12 months. Let’s have a look at the Wellness Trends at ITB 2016. Read more
Hotels across the world usually have two basic functions: accommodation and catering. Nevertheless, most of them also excel at additional services around those “core competencies” such as events, congresses and trade fairs. A real challenge in regards to safety, hygiene and service are more exclusive areas such as the bathing, spa or fitness areas.
Here it is: the secret formula for the perfect marketing for spas. Well, no, not really ;) … Of course there is no such thing or at least I personally do not believe in a one-size-fits-all formula when it comes to marketing & marketing communications. But I do believe that it is worth to set up smart checklists, or algorithms if you will, that help set up good marketing concepts for Spas. Read more