Information material on the spa displayed in the hotel room is one of the first touchpoints with guests. Here the guests are in their own four walls. Here they feel safe. Here they have time, they find rest and peace. Almost everyone has a look at the provided spa menu but in the end only less than 5 % actually use the services. So, if you want to catch the attention of the guest and make them curious, the spa menu design plays a very important first role: feel, design, texts, pictures…. Read more

The concepts of complementary and alternative therapies are often mixed up. Although they cannot be distinguished exactly as several of their parameters overlap, there is one decisive difference between them:

Complementary therapies are used alongside or in addition to conventional medication. Alternative therapies are applied instead of conventional medicine. Read more