EuropeSpa

Information material on the spa displayed in the hotel room is one of the first touchpoints with guests. Here the guests are in their own four walls. Here they feel safe. Here they have time, they find rest and peace. Almost everyone has a look at the provided spa menu but in the end only less than 5 % actually use the services. So, if you want to catch the attention of the guest and make them curious, the spa menu design plays a very important first role: feel, design, texts, pictures…. Read more

Yes, there are actually quite a few similarities between a restaurant’s and a spa menu: you’ll get information about the offers and prices, some times about the philosophy or the approach of the place. You may even get information about the folks in the kitchen, take away offers, catering services (of course I’m still talking about restaurants J) etc. Now, but what is your impression if a restaurant offers a wild mix of, lets say Japanese Sushi, Indian Cuisine, some variety of Italian Spaghetti, a wide choice of Hamburgers and Bavarian Style breakfast? I would at least raise my eyebrows and probably walk away looking out for the next place…

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„The architect deals the cards.“ Many other things can subsequently be altered but hardly a building’s architecture. It defines the frame, within which the atmosphere develops. The architecture always follows a strategic concept. However, it can also be an essential part of that strategy, for example if the architecture is about achieving a unique position.

The spa architecture does not only serve optical purposes. It should also contribute to its profitability. This includes both the accents that it sets and the spatial division that strongly influences the processes in the spa. Read more

It’s the world’s biggest tourism trade fair taking place in Berlin every year. And yes – it is a must-go for all those active in the travel and tourisms business. Last week it was 50th anniversary of ITB and the fair hit another record in terms of visitors. Some 120.000 trade visitors came within three days to talk business, to network and to discover new trends and ideas. And – of course – we were amongst them. For me it’s really exciting to see what our industry – the medical spa, spa & wellness business – considers state of the art, what sells well in wellness, and what’s going to shape the next 12 months. Let’s have a look at the Wellness Trends at ITB 2016. Read more

Here it is: the secret formula for the perfect marketing for spas. Well, no, not really ;) … Of course there is no such thing or at least I personally do not believe in a one-size-fits-all formula when it comes to marketing & marketing communications. But I do believe that it is worth to set up smart checklists, or algorithms if you will, that help set up good marketing concepts for Spas. Read more