For millennia, healing waters have attracted people’s attention, simply because they were different. They smelled different, for instance sulphurous; they tasted highly metallic or contained a lot of carbonic acid (which made them last longer and “taste better”). Especially thermal waters have always been spectacular, as the sight of freely escaping hot water from the earth was and still is fascinating. These locations often were places of worship and already known for many thousands of years. Read more
When entering a hotel the guest is already received in the lobby by the interior alone. In the spa, it goes even further. Here the design, the light, the materials, the fragrances and sounds fascinate, inspire and “carry away” the guest. They can downright feel the place. The composition of these stimuli does something to our minds, which goes beyond the simple joy of seeing something beautiful. In other words: A good spa with the essential spa elements can have the right to claim to be a walk-in work of art.
There are many different ways thermal water benefits our health. Generally speaking, warm water is good for us. The warmth in combination with zero gravity act deeply relaxing and make us feel safe. While bathing in thermal water, we can put our thoughts in order. The water serves as a support and provides warmth in the form of swimming pools, baths, showers or – as is common in Ayurvedic tradition – in the form of a drink for warmth from the inside.
„The architect deals the cards.“ Many other things can subsequently be altered but hardly a building’s architecture. It defines the frame, within which the atmosphere develops. The architecture always follows a strategic concept. However, it can also be an essential part of that strategy, for example if the architecture is about achieving a unique position.
The spa architecture does not only serve optical purposes. It should also contribute to its profitability. This includes both the accents that it sets and the spatial division that strongly influences the processes in the spa. Read more
Here it is: the secret formula for the perfect marketing for spas. Well, no, not really ;) … Of course there is no such thing or at least I personally do not believe in a one-size-fits-all formula when it comes to marketing & marketing communications. But I do believe that it is worth to set up smart checklists, or algorithms if you will, that help set up good marketing concepts for Spas. Read more
The term „natural local remedies“ stands for an important future trend in health tourism. The “Zukunftsinstitut” considers the focus on health topics one of the mega trends: “Health no longer is the opposite of sickness but an awareness of the balance of the individual life energy. Thus, medicine has transformed from a specialized repair shop into a huge sector for the health “prosumer”. Read more
„The part can never be well unless the whole is well.” – Plato
It is self-evident that as long as life exists on Earth, mankind will have issues with curing and preventing diseases, in other words ‘maintaining health’. Unfortunately, our existing health-care practice is based upon a so-called allopathic medicine, which treats and suppresses only the symptoms of the human body. Read more