About Dr. Kurt von Storch

Dr. Kurt von Storch

Dr. Kurt von Storch is founder and CEO of EuropeSpa med & wellness GmbH, the international quality system for medical spa and wellness of the European Spas Association (ESPA). Since 2013 he is president of the Academy of Balneology and Climatology and Member of the Board of the German Spa Association (DHV).

Kurt von Storch has 20 years of experience in quality consulting for medical spa and wellness in 45 countries worldwide and has carried out quality projects in more than 180 spas. He also developed quality standards for medical spa and wellness and is author of the book “Quality Standard for Medical Spas and Medical Wellness Providers in Europe“, published in Schweizerbart Verlag. Kurt von Storch shares his knowledge in regular lectures and training courses worldwide.

LinkedIn Profile: Dr. Kurt von Storch

Website: http://www.europespa.eu

Articles by Dr. Kurt von Storch:

For millennia, healing waters have attracted people’s attention, simply because they were different. They smelled different, for instance sulphurous; they tasted highly metallic or contained a lot of carbonic acid (which made them last longer and “taste better”). Especially thermal waters have always been spectacular, as the sight of freely escaping hot water from the earth was and still is fascinating. These locations often were places of worship and already known for many thousands of years. Read more

When entering a hotel the guest is already received in the lobby by the interior alone. In the spa, it goes even further. Here the design, the light, the materials, the fragrances and sounds fascinate, inspire and “carry away” the guest. They can downright feel the place. The composition of these stimuli does something to our minds, which goes beyond the simple joy of seeing something beautiful. In other words: A good spa with the essential spa elements can have the right to claim to be a walk-in work of art.

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There are many different ways thermal water benefits our health. Generally speaking, warm water is good for us. The warmth in combination with zero gravity act deeply relaxing and make us feel safe. While bathing in thermal water, we can put our thoughts in order. The water serves as a support and provides warmth in the form of swimming pools, baths, showers or – as is common in Ayurvedic tradition – in the form of a drink for warmth from the inside.

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A spa can be simply perfect, designed by the best architects, furnished with the most elegant materials and filled with the most refined fragrances and music – in the end it’s the people in a spa that make the difference. This is why these “inner values” also belong to the personality of a spa. These values are created by the people in the spa and fill it with life. This includes employees and guests.

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„The architect deals the cards.“ Many other things can subsequently be altered but hardly a building’s architecture. It defines the frame, within which the atmosphere develops. The architecture always follows a strategic concept. However, it can also be an essential part of that strategy, for example if the architecture is about achieving a unique position.

The spa architecture does not only serve optical purposes. It should also contribute to its profitability. This includes both the accents that it sets and the spatial division that strongly influences the processes in the spa. Read more